Sustainability meets profitability: charging infrastructure for gas stations
The landscape of mobility & transportation is changing. The transformation of mobility is opening up new business opportunities for service station operators and, at the same time, presenting them with new challenges. In this article, you will learn about the advantages of upgrading gas stations with charging infrastructure for e-vehicles and how service station operators can deal with the requirements of the mobility of the future.
Advantages of e-charging infrastructure for service stations
The increasing prevalence of electric vehicles offers service station owners and operators a unique opportunity to diversify their offerings and cater to the growing number of e-mobilist:ers. Equipping sites with their own e-mobile charging infrastructure opens up new market segments for companies and gives them numerous advantages:
Tapping into new target groups & revenue streams for service stations
As the popularity of e-vehicles increases, so does the demand for publicly accessible and convenient charging options. By setting up e-charging stations at gas stations, their operating companies can attract e-vehicle owners who are actively looking for charging options for their vehicles.
Offering charging infrastructure for e-mobility adds a new target group to the potential customer base and provides service stations with new revenue streams - an important factor that can ensure competitiveness, especially in the evolving mobility landscape.
Increasing dwell time at gas stations
Charging e-vehicles takes time. While e-mobilists are charging their vehicles, there is a correspondingly high probability that they will explore the surrounding area and visit stores, cafés, or service areas, for example. This offers service station operators with large locations and existing store and restaurant infrastructure an excellent opportunity to increase the length of time customers spend in the area and thus their sales.
By providing charging infrastructure and a site design that invites customers to linger, locations are made more attractive and service stations are transformed into destinations that customers like to visit for longer. Destinations where more services are used and which generate higher sales through increased sales of snacks, beverages and other products.
Increasing sustainability & strengthening the brand image
Gas stations are - historically and factually - dominated by fossil fuels. Nevertheless, by investing in charging infrastructure for gas stations, companies in this sector can position themselves as environmentally conscious organizations that are facing up to the challenges of the mobility revolution.
Environmental protection and sustainable transportation are growing in social importance, and customers are actively seeking out companies that are committed to sustainability. By offering charging infrastructure, forward-looking service stations underscore their sense of responsibility, their commitment to clean transportation, and help reduce greenhouse gas emissions - which in turn strengthens brand image and increases customer loyalty.
E-mobility providers as dynamic partners & multipliers for service stations
Partnerships with e-mobility service providers and charging network operators enable new growth opportunities for service stations: By integrating their own charging infrastructure into existing e-mobility platforms via commercial roaming and displaying it in the charging network maps of roaming partners, new user groups can be developed and more e-mobilists can be attracted to service station locations with charging stations.
Conclusion: With charging infrastructure, gas stations remain central points of contact for individual transport
Upgrading gas stations with e-charging infrastructure offers operating companies a variety of advantages: They tap into new target groups, generate higher revenues through longer customer stays, and thus ensure their competitiveness.
At the same time, it makes it easier for gas station operators to meet sustainability targets, which, in addition to the positive impact on the environment, also strengthens the image of your corporate brand and has a signal effect.
With their own charging infrastructure, service stations remain fit for the future and secure their place in the mobility of tomorrow.
Further information & articles: